Today’s Blackberry event has wrapped up, so it’s time to go over what has been announced. Here we go…
Firstly Research In Motion or RIM as it was known is no more. The company has re-branded under the name Blackberry to bring all its branding into line. This move make sense and general consumers didn’t know Blackberry as anything else but Blackberry.
The next non-hardware or software announcement was the addition of some star power to the company. Blackberry announced they have brought in Alicia Keys as the Global Creative Director for the company. Grammy award-winning Alicia Key’s will be performing at the Superbowl this weekend which is sure to bring plenty of non-tech attention to the company.
Now into the more Techie stuff, Blackberry has officially showcased all new features of Blackberry 10, also announcing that the Blackberry 10 will be launched with 70,000 apps from today. Some of the key new features of Blackberry 10 include the new predictive keyboard design (both physical on the Q10 and software on the Z10), Blackberry Conversation Hub – bringing all your communication across different media into one interface, and Blackberry Flow – the ability to access your most needed information with a single finger. Blackberry have started things off with no shortage of apps with all the big names included in its launch titles… Facebook, LinkedIn, Twitter, Foursquare, Whatsapp, Amazon Kindle, ESPN Scorecenter, Evernote, Soundhound, The Weather Channel, TuneIn Radio, DropBox, Flixster, Angry Birds Fruit Ninja HD, and Cut the Rope.
To cover all of the new features watch this series of videos from Blackberry.
And last but not least, the new hardware… Blackberry announced 2 new handsets the Z10 and the Q10. The Q10 features a 3.1 inch design with the physical qwerty keyboard we’re used to seeing on the Blackberry’s of old, with the Z10 features 4.2 all touchscreen display that we had seen in the rumors leading up to the event. These new devices are set to be released all over the world, with UK consumers able to get their hands on the new phones tomorrow, while the rest of the world will start to see them available in February. For more information about these handsets, refer to the videos below or the Blackberry website – http://blogs.blackberry.com/.
So that was the Blackberry event all wrapped up… What are your thoughts on everything Blackberry announced? Let us know with a comment below. If you haven’t got enough information you can watch the whole launch event here for yourself - http://tremolo.edgesuite.net/blackberry_experience_launch/desktop_dvr/index.html