Jawbone have made some big acquisitions recently pushing the company further down the path of Fitness Tech. Jawbone who are famous for their Wireless Audio accessories debuted the Jawbone Up fitness tracker in 2011, but had several set backs with issues with the hardware, which in the end they offered refunds on. Moving on from this the new and improved Jawbone Up (with MotionX technology) will be re-released in 2013 and Jawbone have acquired 2 companies to further shore up the move into Fitness Technology.
Jawbone have first acquired design firm Visere (http://visere.com) who are best known for their digital design work (on both hardware and software platforms) who until recently have been working with Nike. The second purchase was of MassiveHealth (http://www.massivehealth.com) who are best known for their food tracking iOS app Eatery. Eatery uses a photo system similar to the one already included with the Jawbone Up app to track food intake and calorie consumption.
While financial details of the purchases have not been made public, keep an eye on the Jawbone Up website to see the improvements when they are released - https://jawbone.com/up
Let us know what you think about these purchases by Jawbone and the future of the Jawbone Up with a comment below.